Dying is easy. Comebacks are hard. And modern public relations are weird.
All good things must come to an end, it seems. After weeks of speculation, Toys R Us has announced liquidation and store closures, ending a career that’s spanned over 60 years. There’s plenty of questions about what exactly this all means, the stores not existing anymore aside. So for (most likely) the last time, let’s talk Toys R Us.